Under the background of the rapid development of China's economy, the Sign industry has also been developed correspondingly. Among them, hospitals, government, public transport, retail, administrative institutions and other large public facilities in recent years, the demand for sign industry is particularly prominent. Because of its strong applicability and wide coverage, it can be foreseen that the future of sign industry must have a very broad space for development.
Challenges and opportunities coexist, in the face of enormous development opportunities, UBM Joint Industry Association and enterprise authority experts, co-founded the Future Sign Academy (FSA), We held the first FSA international summit concurrently with SIGN&LED CHINA 2017 on September 20-22 in Shanghai . The summit invited senior managers and experts from different fields to explore the future trend of sign industry , discussing how to deal with new development opportunities in the data age, and promote continuous innovation and mutual benefit.
FSA 2017 Speakers
Nielsen • CCData
Senior Vice President and Chief Technology Officer
Acts as a panelist of multiple national research projects established by Ministry of Industry and Information Technology of the People’s Republic of China and State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China, and an expert committee member of Standardization Administration of the People's Republic of China in data research field. Acts as a panelist of multiple national research projects established by Ministry of Industry and Information Technology of the People’s Republic of China and State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China, and an expert committee member of Standardization Administration of the People's Republic of China in data research field.
Margaret Ma Connolly
Managing Director of UBM China
Vice President of UBM Asia
Margaret spearheads the development in several market sectors including child-baby-maternity, healthcare, advance manufacturing, aviation, electronics and business technology. The diverse portfolios are comprised of trade exhibitions, print publications, new media platforms as well as marketing services. Geographically she focuses on growing the businesses in Beijing, Shanghai, Hangzhou and Shenzhen with joint management responsibilities for the geo-adaptations in Asia and EMEA. Prior to joining UBM (LSS: UK: UBM), she held senior management positions at TNT (EAM: NL: TNTE) and Global Sources (NASDAQ:GSOL) with P&L responsibilities and track record in business planning, strategic investment and product development. In addition, Margaret has extensive experience in management consulting and online development. She is the co-founder of the leading online expat community ShanghaiExpat.com. Margret is a graduate of Oxford Brooks Business School with MBA degree and certifications in Project Management, Information System Management and Web Development.
President, A.E. SMITH (CHINA) CO.,Ltd
Chairman, World Image Holdings Co.,Ltd
President, Shanghai Pico Management Co.,Ltd
Danny is the Member of CPPCC in Jiading District, Shanghai, Vice President of Shanghai Hong Kong Federation of Trade Unions, Vice President of Hong Kong Federation of Shanghai Jiading District, Vice President of Shanghai Sign Industry Association, he got Outstanding Businessman of Modern Services Industry prize in Jiading for 3 years in row.
He studied MBA in George Brown College in Toronto, Canada, acquired double bachelor degrees and master degree.
Shanghai Conference and Exhibition Industry Association
Doctor of Economics, Fudan University. From January 1999 to February 2012, he has served asminister of Ministry of Integration of Shanghai Shen Bo Office, deputy director, research center director and director of the theme of interpretation of Shanghai World Expo Bureau Office. After the end of the World Expo, he served as editorial office deputy director of "Shanghai World Expo". Since April 2015, he has been the Secretary-General of Shanghai Conference and Exhibition Industry Association.
Marketing Vice President
Michael has been in the marketing industry for more than 10 years, and has worked for Master Kong and Viacom Outdoor. Joined Airmedia Group in 2007 and is responsible for media product design, marketing strategy, data research, brand marketing as well as customer marketing.
Immersed in the value of aviation media research for many years, has a deep understanding of the application and expansion of aviation media platform, serving hundreds of high-end brands.
Head of Industry
Travel & Education
Joined Google at early 2012, and mainly focused on digital marketing and UX research of Mobile, taking digitizing Travel and Education as the key missions, for helping China-based brands brand globally.
Director of Research and Strategy Department & Deputy Director of Marketing Department
Joy City Jingan, Shanghai
Master of Operations and Business Statistics, Hong Kong Baptist University
Business Development Manager(Asia)
MBA Alumni from Science Po Paris / Tongji Shanghai / Tsinghua Beijing University, obtained in 2006. Since Stephane is involved in retail / identity projects among Asia markets, through concepts and events collaboration with International brands (Hermes, Lvmh, La Prairie), until lighting design for Dior, Channel, Diesel and master projects. Stephane joined Malherbe Design in 2015 to develop Asia networks / market focus into brands with International perspectives and Real Estate developers. His mission: spread Malherbe Design signature, philosophy and expertise.
SEEYOO Information Technology Co., Ltd
Graduated from Jilin University e-commerce major, he has been working as key person since joined SEEYOO from 2007, as sales management, he has a unique understanding and superior practical skills in program marketing of technical-type products. He led the sales team to achieve high-speed sales growth for many years in row. He personally successfully served for China Telecom, China Mobile, Coca-Cola, Toyota, People's Daily and a large number of typical customers, made great contributions to company. At present, he is one of the company's management and recognized senior experts in digital signage industry.
FSA 2017 Summit Agenda
20 September, 2017
Session 1. Industry Report
|Time||Topic / Speaker|
White Paper on Sign & Ads Industry
/ Margaret Connolly, Vice President, UBM Asia
* Release of industry research white paper
* Dissection of sign & advertising industry
Development Trends of Sign’s Application
/ Danny Gu, President, A.E. SMITH (CHINA) CO., Ltd
Build Digital Signage’s Digital Ecosphere
/ Xiaofeng Chen, Director, CIIAII, Ministry of Industry and Information Technology (MIIT)
Session 2. Intelligent Transportation
|Time||Topic / Speaker|
Sign and Green Conference & Exhibition
/ Lude Ji, Secretary General, Shanghai Conference and Exhibition Industry Association
Construction of Smart Airport
/ Guangdong Airport Authority
Application of Digital Signage in Smart Airport
/ Degang Dong, Marketing Vice President, Airmedia
Interaction with Consumers in Auto Industry by Digital Signage
/ Mario, Geely
FSA - 21 September, 2017
Session 3. Digital Signage Leads Innovation
|Time||Topic / Speaker|
The Application of Big Data in Digital Signage
/ Chengyun Xu, General Manager for Key Account Industry, Google
Current Situation and Future Trends of Outdoors Digital Ads
/ Eric Zhang, Senior Vice President and Chief Technology Officer, Nielsen-CCData
Application of Digital Signage from Brand Side’s Perspective
/ Michael Littlewood, Director of Facilities, Sands Cotai Central
Session 4. Intelligent Retail & Interactive Consumption
|Time||Topic / Speaker|
Intelligent Business Thinking and Practice Signage
/ Yi Zheng, Director of Research and Strategy Department & Deputy Director of Marketing Department, Joy City
New Model of Catering Marketing in Future
/ Wensheng Guan, Founder, Jizhihui Capital
Consumption Model Upgrade in Luxury Retail Store
/ Stephane Bihorel, Business Development Manager(Asia),Malherbdesign
Development and Integration of Traditional and Digital Signage
/ Tianyang Sun, Sales Director,SEEYOO Information Technology Co., Ltd
Panel Discussion: How does Digital Signage Promote Retail Industry’s Development?